The Feminine Principle

Cambodian Woman by Kalabird

Watch the Video Interview with Lynne Franks

"There has never been a better time for one person, with brains and commitment, to have a huge impact on a company, on an industry -even on the world." -Fast Company Magazine

Lynne Franks is one of the best-known Public Relations consultants in the world. She is also an author, newspaper columnist and commentator on women's issues, sustainability and consumer lifestyles. Her books include the best-seller "Absolutely Now!" and the "Seed Handbook." Her latest publication is "Grow - the Modern Woman's Handbook."

Lynne Franks discusses the role of women in society and in the workplace. Women, she says, often have to adapt to a masculine work environment. The result is that many leave their jobs in their thirties, either to start their own businesses or have families. Progressive businesses are increasingly aware of this and are redesigning their physical and cultural environments to better integrate feminine principles and values. She ends by noting how women can help change the world for the better.

Learning to juggle career and relationships while living a healthy, fulfilled life has created a whole new set of circumstances unique to the modern woman. At the same time, we're living in a world that needs the balance of feminine energy at its most powerful to create a sustainable, positive future for humankind.

GROW is aimed at woman of all ages that wish to get back in touch with their feminine center, where they remember how to connect, first, with themselves and the Divine; second with their families and loves ones; and third, with their local and global communities. Includes fun exercises, stories, and guidance to take you through a ten-part program to enable you to reach the Gorgeous Real Original Woman inside and find your life's purpose.

Author, entrepreneur and PR guru, Lynne Franks worked in her father's butcher shop at the age of twelve, left school at sixteen, worked as a young journalist on Petticoat, the UK's first weekly young woman's magazine, when she was eighteen, and started her own public relations firm from her kitchen table at the age of twenty- one. Her business, Lynne Franks PR, grew to become one of the best-known public relations firms in the world, advising and guiding multi-national businesses and brands as well as non-profit organizations around the globe.

The agency created London Fashion Week, 'Swatched' the nation, introduced the British public to designer jeans and created awareness for Green Consumer Week. Lynne Franks PR also represented Amnesty International's Human Rights Tour with Sting, Peter Gabrielle and Bruce Springsteen; helped create Fashion Aid with Bob Geldof; promoted Katharine Hamnett's attitude changing 'Choose Life' message T-shirts; and co-created and promoted various HIV/Aids awareness campaigns, including the internationally successful Fashion Cares.

After twenty years in public relations and wanting to branch out into new directions, Lynne sold and left Lynne Franks PR in 1992. She became an international spokesperson and teacher on the changes in today's and tomorrow's world - both for the individual as well as the society at large. Dedicated to contemporary women's issues, Lynne presently wears several hats - she is a highly respected newspaper columnist, author, speaker, and authority on women in business, sustainability, and consumer lifestyles.

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