“Bottom of the Pyramid” (BOP)

Photo: Himba Kids Angola/Namibia Border by David Chamberlain

"The Fortune at the Bottom of the Pyramid. Eradicating Poverty Through Profits"
The world's most exciting, fastest-growing new market? It's where you least expect it: at the bottom of the pyramid. Collectively, the world's billions of poor people have immense entrepreneurial capabilities and buying power. You can learn how to serve them and help millions of the world's poorest people escape poverty.

It is being done-profitably. Whether you're a philanthropic traveler, business leader or an anti-poverty activist, business guru Prahalad shows why you can't afford to ignore "Bottom of the Pyramid" (BOP) markets.

"What is needed is a better approach to help the poor, an approach that involves partnering with them to innovate and achieve sustainable win-win scenarios where the poor are actively engaged and, at the same time, the companies providing products and services to them are profitable." - Prof. C.K. Prahalad

"IF WE stop thinking of the poor as victims or as a burden and start recognizing them as resilient and creative entrepreneurs and value conscious consumers, a whole new world of opportunity will open up."

That "simple proposition" begins a controversial new management book that seems destined to be read not just in boardrooms but also in government offices. "The Fortune at the Bottom of the Pyramid. Eradicating Poverty Through Profits" (Wharton School Publishing), is essentially a rallying cry for big business to put serving the world's 5 billion or so poorest people at the heart of their profit making strategies. It has already been praised by everyone from Bill Gates "a blueprint for fighting poverty" -to a former American secretary of state, Madeleine Albright -"if you are looking for fresh thinking about emerging markets, your search is ended."

"C. K. Prahalad argues that companies must revolutionize how they do business in developing countries if both sides of that economic equation areto prosper. Drawing on a wealth of case studies, his compelling new bookoffers an intriguing blueprint for how to fight poverty with profitability." Bill Gates, Chairman and Chief Software Architect,Microsoft

"The Bottom of the Pyramid belongs at the top of the reading list for business people, academics, and experts pursuing the elusive goal of sustainable growth in the developing world. C. K. Prahalad writes with uncommon insight about consumer needs in poor societies and opportunities for the private sector to serve important public purposes while enhancing its own bottom line. If you are looking for fresh thinking about emerging markets, your search is ended. This is the book for you." Madeleine K. Albright, Former U.S. Secretary of State

"Prahalad challenges readers to re-evaluate their pre-conceived notions about the commercial opportunities in serving the relatively poor nations of the world. The Bottom of the Pyramid highlights the way to commercial success and societal improvement- but only if the developed world re-conceives the way it delivers products and services to the developing world."
Christopher Rodrigues, CEO, Visa International

"An important and insightful work showing persuasively how the private sector can be put at the center of development, not just as a rhetorical flourish but as a real engine of jobs and services for the poor." Mark Malloch Brown, Administrator, United Nations Development Programme

In his book and accompanying CD videos, Prahalad presents:

Why what you know about BOP markets is wrong A world of surprises-from spending patterns to distribution and marketing.
Unlocking the "poverty penalty."
The most enduring contributions your company can make Ddlivering dignity, empowerment, and choice-not just products.
Corporations and BOP entrepreneurs profiting together from an inclusive new capitalism.

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